Nowadays, along with hard power, countries actively use soft power in their foreign policy. As it is known, hard power is based on the use of military, economic or political force. The concept of soft power, which was first introduced by Joseph Nye in 2004, is used as an alternative tool that proposes to achieve desired goals by affecting the other side with cultural, social and various political values.
In 1983, born in South Kazakhstan region city of Turkestan. In 2000, Taldybayeva entered in Akhmet Yassawi International Turkish Kazakh University economy faculty department of International Relations. In 2004, she graduated with International Relations specialization and in 2005 started to work at the same department as secretary. In 2006, she continued to work as lecturer. In 2009, she won the Akhmet Yassawi University Board of Trustees scholarship for postgraduate study at the Gazi University department of International Relations. In 2012, Taldybayeva completed his master degree with his di